So, you are crazy enough to write, publish and market your books by yourself? You think you can do it as good as some major, or at least smaller, publishers do? Tsk! Don't be crazy!
Because you actually can!
It depends on how willing you are to roll up your sleeves and get “business dirty” (and here I don't mean cheating, stealing and being dishonest and corrupted, but lots of investigating, investing and hard work), whether you are afraid or willing to stand in front of the camera and how firm your abs are when you get hit by rejection or ignoring (not only once but in a series of punches).
I read the book that can help you toughen up and avoid the traps of (self) publishing and losing your hard-earned money. Naked News for Indie Authors How NOT to Invest Your Marketing $$$ by self-publishing industry veteran, marketing expert, email evangelist and top reviewer Gisela Hausmann may be just what you are looking for.
If you are ready to go into your new indie career and don't have second thoughts about returning to traditional publishing after weighing the pros and cons, pay attention to a few important things. Writing the book is just the tip of an iceberg, an easy part. Because you are talented enough or just know the drill and can pull it out with good editing. But then comes the real challenge.
You also need to develop your marketing strategy and skills to reach as many readers as possible, get your first (and hopefully many more) reviews and turn your face and name into a brand that will help you with a successful launch and life of your books.
This book will give you practical advice on how to achieve that without wasting your time, energy and money. It's an easy read but don't be mistaken: success doesn't come overnight. There is a long way and lots of climbing to reach the stars. Many others have been there so why wouldn't you do it too?